
What is
Kaft Coaching
KAFT COACHING, POTENTIAL DEVELOPMENT ACADEMY is a personal development coaching center where you’ll find resources designed to support growth on a personal, family, professional, spiritual, or business level. Everyone has different needs, and at KAFT COACHING we have coaches who can assist you, your family, your group, organization, or company in making positive changes that redirect the course of how things have been going so far—helping you achieve better results and stronger relationships through the coaching process.

Our Mission
Our mission is to empower individuals, families, and organizations to reach their full potential through personalized coaching that fosters growth, transformation, and purpose. At KAFT Coaching, we strive to guide each person toward a more intentional, balanced, and fulfilling life—building stronger relationships and lasting positive change.

Our
Coaches
Our coaches are certified professionals with years of experience in personal, professional, and organizational development. Each one is dedicated to guiding individuals and teams through transformative processes that enhance performance, strengthen relationships, and promote emotional and spiritual well-being. They combine practical strategies with empathy and inspiration to help you achieve your goals with clarity and confidence.
Meet our team

Karen Flores
CEO and Founder
Diamond GCF Certified Master Coach. Certified Wellness Coach (State of California)
Mental Health First Aid Responder

Ernesto Alvarez
Business Manager
Professional Life Coach
Specialist in Team Building and Leadership Coaching (including Faith-Based Programs)
Bilingual in English and Spanish

Luz Maria Castañeda
Administration Assistant
Professional Life Coach
Specialist in Personal Development and Perinatal Coach
Bilingual Spanish and English

Brenda Cervantes Delgado
Professional Master Life Coach
Certified by GCF
Specialist in Personal Development and Women’s Group Coaching
Spanish

Maria Leticia Vazquez
Diamond Master Coach
Certified by GCF
Specialist in Women’s Personal Development, Women’s Entrepreneurship, and Couples Coaching (including Faith-Based Programs)
Fluent in Spanish

Jonathan Rodriguez
Professional Master Coach and Speaker
Certified by GCF
Specialist in Personal Development and Entrepreneurship (with experience in addiction recovery)
Bilingual in Spanish and English

Alicia Rodriguez
Professional Master Coach
Certified by GCF
Specialist in Healing Through Art and Support for Domestic Violence Survivors (including Faith-Based Programs)
Fluent in Spanish

Laura Patricia Espinoza
Professional Life Coach
Specialist in Financial Coaching and Spiritual Development
Fluent in Spanish

Luz Arciniega
Professional Life Coach
Specialist in Personal Development and Youth Coaching
Bilingual in Spanish and English

Eladio and Linda
Professional Master Coaches
GCF Certified
Specialist in 1:1 Personal Development and Couples Coaching
Bilingual in Spanish and English
Business Info
Phone
(925) 238-5934
Location
2101 Lone Tree Way, Antioch CA 94509, Suite A
Hours: By Appointment Only
Social Media
Facebook & Instagram @kaftcoaching